Designer, researcher, and stubborn optimist about how software should feel.

If you're reading this, you're probably weighing whether I'm a fit for a team, a project, or a problem you can't quite stop thinking about.

I've spent the last ten years designing software for people who don't have time to learn it. Restaurant operators running their shift on DineOS, pharmacy staff filling prescriptions on PharmaOS, couriers and customers using Lezzoo. That sentence does most of the work of describing my taste: I lean on clarity over cleverness, on quiet structure over visual noise, and on shipping something useful over shipping something impressive.

I'm equally at home leading research with end-users, defining a design system from scratch, or sitting with founders on roadmap and go-to-market calls. At Backspace I built the design function from zero. Solo designer, then a team. At Lezzoo I now lead multi-surface design across the consumer app, merchant portal, courier app, and internal tools.

I care about craft. I care about teammates. I care about not wasting users' attention. If any of that sounds like the kind of designer you're looking for, I'd love to talk.