Designer, researcher, and
stubborn optimist about
how software should feel.
Hi — I'm Rezhwan. If you're reading this, you're probably weighing whether I'm a fit for a team, a project, or a problem you can't quite stop thinking about.
I've spent the last ten years designing software for people who don't have time to learn it — restaurant operators running their shift on DineOS, pharmacy staff filling prescriptions on PharmaOS, couriers and customers using Lezzoo. That sentence does most of the work of describing my taste: I lean on clarity over cleverness, on quiet structure over visual noise, and on shipping something useful over shipping something impressive.
I'm equally at home leading research with end-users, defining a design system from scratch, or sitting with founders on roadmap and go-to-market calls. At Backspace I built the design function from zero — solo designer, then a team. At Lezzoo I now lead multi-surface design across the consumer app, merchant portal, courier app, and internal tools.
I care about craft. I care about teammates. I care about not wasting users' attention. If any of that sounds like the kind of designer you're looking for, I'd love to talk.
- 2025 — Now
Senior UX/UI Designer · Design Lead
Lezzoo · Erbil, IraqLead product design across all Lezzoo surfaces — consumer app, merchant portal, courier app, and internal tools. Lead the in-house design team and partner with PMs, engineers, and data on cross-functional product squads. Redesigned new-user onboarding (+20% success) and shipped a referral system with a 2-week free-delivery offer (~25% growth in new users). Own and evolve Lezzoo's design system.
Full-time - 2020 — 2025
Lead Product Designer
Backspace Systems Ltd · IraqLed product design end-to-end for DineOS and PharmaOS — full SaaS platforms for restaurant and pharmacy operations — plus customer-facing QR-menu experiences. Built the design function from scratch: joined as solo designer, hired and mentored the team, established design ops. Onboarded 40+ restaurants and 10+ pharmacies across 4 cities, and rolled out Backspace's first design system in Figma.
Full-time - 2015 — 2020
UX/UI & Brand Designer
Freelance · Iraq · RemoteSelected engagements: Zameela (e-commerce platform, 2015–2017) — end-to-end UX/UI for product discovery, cart, and checkout. Moonline (2017–2019) — Branding Officer & Lead Designer, brand strategy and identity across logo, packaging, digital, and retail. City Center (2020) — Marketing Manager, leading multi-channel campaigns aligned to brand and commercial goals.
Selected engagements
UX/UI Design
Specialized program in UX/UI design — research methods, interaction design, prototyping, and visual systems.
BSc Information Technology
Bachelor of Science in Information Technology. Foundation in software, systems, and human–computer interaction.