Hey, I'm Rezhwan, a Product Designer!
Design that feels
effortless,
works obsessively.
Because humans are messy. Tools don't have to be.
I'm Rezhwan, a designer based in Erbil with over 10 years in the field. Today, I lead design at Lezzoo. Before that, I built the design function from scratch at Backspace. I work best on the messy parts of a product. Research, systems, the second draft of every flow.
Things I've shipped & learned from
Leading Design at Scale Across Four Products
Leading product design across the consumer app, merchant portal, courier app, and internal tools. I redesigned onboarding (+20%) and shipped a referral program that drove ~25% growth.
Read case studyDineOS: Taming the Full Restaurant Workflow
A restaurant management system covering the full dining workflow — order taking, kitchen execution, payment. Redesigned to reduce friction across waiters, kitchen staff, and cashiers.
Read case studyCareer House: Try a Career Before You Commit
A career-helping mobile app. Explore a career before committing, see how the pros work, and gain hands-on experience through small, guided projects.
Read case studyA Decade of Freelance Craft
A range of freelance work across graphic design, web, application design, and marketing. Built up through high school and university, before specialising in UX/UI.
Read case studyYou've made it to the end of quite the scroll.. great job!
In some other universe, we're already friends. So why not in this one? Let's connect!
Let's make something great together!