Design that feels
effortless,
works obsessively.
I'm Rezhwan, a designer based in Erbil with over 10 years in the work. Today I lead design at Lezzoo. Before that I built the design function from scratch at Backspace. I work best on the messy parts of a product. Research, systems, the second draft of every flow.
Senior UX/UI & product designer with 10+ years shipping digital products across B2B SaaS, e-commerce, and food delivery.
I lead design end-to-end — from research and architecture, through design systems and prototypes, into pixel-perfect UI. Currently leading multi-surface design at Lezzoo, where I own consumer, merchant, and courier experiences alongside the in-house design team.
Selected work →
Lezzoo — Multi-surface delivery platform
Leading product design across the consumer app, merchant portal, courier app, and internal tools. Redesigned new-user onboarding (+20%) and shipped a referral program (~25% growth in new users).
DineOS
Restaurant management system covering the full dining workflow — order taking, kitchen execution, and payment. Redesigned to simplify workflows and reduce friction across waiters, kitchen staff, and cashiers.
Career House
Career-helping mobile app — explore a career before committing, see how the pros work, and gain hands-on experience through small projects.
Freelance Projects
A range of freelance work across graphic design, web, application design, and marketing — built up through high school and university, before specializing in UX/UI.