Lezzoo Redesign
Leading product design across the consumer app, merchant portal, courier app, and internal tools, plus the design system that holds them together.
Scope
Product design across all Lezzoo surfaces. Consumer ordering, merchant portal, courier app, and the internal tools the operations team uses every day. Leading the in-house design team and partnering with PMs, engineers, and data on cross-functional product squads.
What shipped
Redesigned the new-user onboarding flow with a +20% lift in onboarding success. Shipped a referral system with a 2-week free-delivery offer that drove ~25% growth in new users. Continuously running user research and usability testing across multiple product areas, feeding insights into roadmap and design decisions.
Design system
Own and evolve Lezzoo's design system. Defining components and patterns used across all product surfaces, so consumer, merchant, and courier experiences stay consistent as they ship in parallel.
A closer look
