Lezzoo Redesign
Leading product design across the consumer app, merchant portal, courier app, and internal tools — and the design system that holds them together.
Scope
Product design across all Lezzoo surfaces — consumer ordering, merchant portal, courier app, and the internal tools the operations team uses every day. Leading the in-house design team and partnering with PMs, engineers, and data on cross-functional product squads.
What shipped
Redesigned the new-user onboarding flow with a +20% lift in onboarding success. Shipped a referral system with a 2-week free-delivery offer that drove ~25% growth in new users. Continuously running user research and usability testing across multiple product areas, feeding insights into roadmap and design decisions.
Design system
Own and evolve Lezzoo's design system — defining components and patterns used across all product surfaces, so consumer, merchant, and courier experiences stay consistent as they ship in parallel.
A closer look
